Nintendo announced a list of new ways to market themselves in the near future. Among the list of goals, applications for mobile and PC are causing the biggest noise.
One of the first announcements isn’t much of a new practice, even for Nintendo. Players can purchase Nintendo software through a variety of platforms including mobile and PC.
There’s a new “points system” replacing the 2015 “end-of-life’d” model. The refreshed system rewards consumers with points for buying and playing software which are later spent on goodies. Points may also be earned through using Nintendo software on non-Nintendo hardware. To quote them, “With the new points, you can obtain digital add-on content, which will make the game you are playing even more fun, original merchandise or a coupon, which can be used as a discount for new software.” The new program has a projected launch of March 2016.
Finally, there’s the barely talked about “Lifestyle Space Services,” which according to Nintendo will “…provide our membership service benefits in other real-life facilities such as theme parks, movie theaters and retail outlets.”
Most buzz stems from Miitomo however, a free application allowing users to create and personalize “Mii” characters, releasing in March 2016. Said characters can communicate with other real life counterparts through a multitude of hardware, as long as the software is properly installed. While it’s unclear whether or not Miitomo is a traditional video game, it’s interesting to see Nintendo making moves in markets the company previously left untouched. Check out Nintendo’s official Miimoto slides here.
In a world of Avatar programs and social media, do people actually think Miitomo will stand a chance? I’ll give a shot, but will you?
FEATURED IMAGE CREDIT: Nintendo